Teens don’t use IG like everyone else. This campaign explores how their smallest interactions on the platform can lead to the most real friendships in real life.
Made at Instagram’s Creative X in collaboration with Johannes Leonardo.
Clio Awards 2024 Shortlist Film
Invesco QQQ is an Exchange Traded Fund that allows the most regular people to invest in the most cutting-edge innovations, including those that power NCAA March Madness.
Made at Grey New York
Young people don't know much about investing money but they listen to a lot of music that talks about spending money. This is why we partnered with Genius to comment on lyrics about money and suggest ways to invest it instead.
Made at Havas New York
Cadillac wanted to introduce the CT5. A car extremely satisfying to drive, to look at, and to even sit in. To get people to experience this satisfying feeling, we revealed the CT5 using ASMR by slowly peeling its camo.
Made at Rokkan New York
Seen on: Car And Driver, The Drive, Yahoo!…
Finalist Award NY Advertising Festival 2020
The Drum Social Media Buzz Awards 2019
When Havas pitched Con Edison, the electric utility for New York City, we came up with "It's Your Power"—a campaign where we gave the New York grid an iconic voice (Nas) and made it talk with New Yorkers directly.
This idea won us the business.
Made at Havas New York
It’s 2021. Mass shootings are still ravaging the US and NRA-backed politicians continue to tweet thoughts and prayers after every massacre. So we turned these tweets into NFTs and gave the proceeds of their auction to Moms Demand Action. We call them NFT&P—Non-Fungible Thoughts & Prayers.
Seen on Adweek
To introduce people to Panama’s newly created coffee circuit, we created a campaign highlighting the coffee region from the perspective of local experts.
Made at Beautiful Destinations
Cybex is Europe’s leading stroller and car seat brand. For the launch of the Sirona S, the first car seat in America to rotate 360 degrees, we created a campaign that shows the seat of every parent’s dreams come to life.
Made at Rokkan NYC
Probably the coolest thing I’ve ever done. I named Cadillac’s first all-electric vehicle.
2017 was a year full of negative news stories. This is why we created The Kindness Card Experiment—A NYC experiment designed to insert kindness into the news cycle by tracking a chain of kind acts through a simple card.
Made at Havas New York.
Seen on: Yahoo Finance, The Miami Herald, The Huffington Post, PIX11, Red Tricycle, The Stripe...
Shorty Awards 2018: Gold in Best Mobile Campaign
Cadillac unveiled its three row SUV, the XT6 at the Detroit Auto Show. With so much space inside the car, we decided to reveal the interior in the style of deep space exploration.
Made at Rokkan New York
I took some of Future's lyrics (the rapper) and used them as taglines and headlines for famous brands. It turned out pretty funny. I even was interviewed about it. Mom, I'm famous.
Interview: Creative Loafing Atlanta, Hip Hop Wired